As far as success in the real estate business is concerned, one lingering image comes to mind: Donald Trump. He best represents the highs and lows of this industry.

In the midst of a global recession and unprecedented unemployment rates in the U.S. and abroad, fast food chains such as McDonald’s, Wendy’s and Burger King are taking advantage of the increasing demand for fast food as cash-poor consumers seek cheaper dining alternatives. As the fast food wars heat up, these chains are scrambling to offer products at competitive prices, reduce operating costs, introduce new products and launch special promotions.