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CommentsIn terms of market share and innovative prowess in the communications industry, there are few that could match Finnish company Nokia. As the largest mobile manufacturer in the world, Nokia’s human approach to research and development has made its products and services one of the most successfully marketed because of its stylishness and customer-friendliness. It also adopts a human approach to corporate responsibility and is standing true to its slogan of Connecting People.
As a global company, Nokia fulfills its responsibility to promote sustainable development in whichever way possible. Thus, it works with several international nonprofit organizations to pursue its social responsibility programs toward youth and children development, disaster relief, and community building.
The company targets providing youth with life skills to help them achieve personal and professional success. It collaborated with the International Youth Foundation (IYF) in 2000 to launch an international initiative to improve literacy, scholastic performance, active citizenship, and employment skills among young people. Nokia has contributed over $26 million and benefited 330,000 young people.
The company also donated an initial amount of €1,000,000 to Plan, a humanitarian international children’s organization in order to launch e-learning activities to educate African children of their rights and opportunities.
Nokia also regards community building as its social responsibility because its mobile technology has the capacity to influence and bridge communication for millions of people around the world.
In Africa, it implemented a project called The Village Phone program, which made communication easier for villagers in the outskirts of Africa through village phones.
In the Philippines, Nokia launched BridgeIt under the program title “text2teach” in May 2003 to provide technology-based instructional materials to 5th and 6th grade teachers in order to boost academic performance of students. Its two years of implementation has benefited more than 122,000 students and 920 schoolteachers.
Nokia has rendered charitable contributions to several international nonprofit institutions such as the United Way and UNICEF. It also developed an employee philanthropy program which has raised over $500,000 for charity.
The company has also contributed to disaster relief efforts, working hand in hand with the Red Cross. It donated $1 million to aid the victims of Hurricane Katrina. In response to the Southeast Asian tsunami, Nokia initiated a long-term recovery program through a contribution of €2,500,000 Reconstruction Fund. It also provided 1000 mobiles phones to rescue teams and operators to support relief work. It also funded rebuilding programs in Pakistan and instituted a Nokia Education Fund for children who lost their parents to the September 11 attacks.
Post Author: guest