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CommentsStarbucks Coffee Company, the world’s largest coffeehouse, has been engaged in partnerships with several youth-oriented nonprofits all around the world in order to promote shared responsibility and action. This duty is founded on the company’s commitment to make a difference in the various neighborhoods and communities it does business with.
Building on this commitment, it recently awarded over $842,000 in Shared Planet Youth Action grants to fifty deserving U.S.-based youth organizations that have advocated youth action and leadership in their respective communities. The grantees are spread over 17 states in the U.S., each of them receiving $10,000 to $25,000.
The Shared Planet Youth Action Grants are part of the company’s initiative to encourage youth participation in the identification of problems in communities toward managing them with creative solutions. Through the grants, youth organizations can have the machinery to support programs and projects that create a positive impact in their communities. The grant’s long-term goal is to engage and support 50,000 young people by 2015 as they innovate, mobilize and inspire others to become a part of community service.
The grants are guided by the Starbucks Global Responsibility principle of “contributing positively to our communities and our environment.”
According to Vivek Varma, senior vice president of Public Affairs, “From the neighborhoods where our stores are located to the ones where our coffee is grown, we believe in being involved in the communities we`re a part of.”
Overall, what Starbucks wants to instill in the youth is to “fuel the energy and creativity of young people in these communities, helping them bring people together, generate change and make a difference.”
Starbucks’ support for the youth, like its operations, is global, extending to as far as Argentina and Canada. Recently, six nonprofit youth organizations in Argentina and one in Canada were recipients of grants ranging from $10,000 to $25,000.
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