Trent Russell has been hired as global marketing director for the Global Retail Division of the spirits company Bacardi.

Russell had been working as Bacardi China marketing director for three years, where he helped developed the business and the Dewar’s brand in the country. He also led strategic brand development for the company’s spirit brands.

Previously, Russell held several marketing roles in Bacardi’s joint venture in Australia, Bacardi Lion. Prior to that role, Russell worked with tobacco companies British American Tobacco and Imperial Tobacco.

According to Bacardi, a new marketing director in China will be announced “in due course.”

“We’re thrilled with Trent’s appointment to Global Travel Retail,” said Bacardi Global Travel Retail Division managing director Andrew Carter. “He brings a combination of strategic consumer marketing skills, international brand experience, strong customer orientation, and the transformational leadership skills that are required to deliver our vision of making Bacardi Global Travel Retail the fastest-growing premium spirits company in the industry.”

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