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CommentsL’Oreal Paris has celebrated the worth of women and people all over the world by developing cosmetics and dermatological products that enhance and promote innovation in the interest of beauty. Popular for its signature phrase “Because I’m Worth It,” L’Oreal Paris is likewise promoting a brand of philanthropy that clearly spells out its aim of empowering women everywhere.
L’Oréal’s international philanthropy program focuses on three main focus areas: scientific research for ovarian cancer, education, and solidarity. For its exceptional contributions to society, Admical, or the French association for the development of industrial and corporate sponsorship, recently awarded the company with its 26th Oscar on March 24, 2009.
Its most prominent philanthropic initiative is in the field of ovarian cancer research. It is a fact that more and more women are battling this disease. According to American Cancer Society estimates, nearly 15,000 women out of the 22,000 diagnosed from ovarian cancer will die from it. Unlike other types of cancer, there is no efficient screening technology leading to its earlier detection.
Given this alarming state for women, L’Oreal Paris has committed to head the advocacy on ovarian cancer to fund research, help disseminate information and awareness about the disease, and educate women about symptoms and early warning signs. With its “Color of Hope” Campaign, it has become the largest corporate fundraiser for ovarian cancer efforts and scientific research – raising over $13 million since 1997 to benefit the Ovarian Cancer Research Foundation. Proceeds of sales from its Color of Hope Cosmetics Bag, L’Oreal Paris Color of Hope Makeup Collection, and L’Oreal Paris Hope Necklaces are funneled to ovarian cancer research.
It has also promoted the increased participation of women in science. Its “For Women in Science” program, founded with UNESCO, awards five leading women researchers in five continents. In addition, it has granted more than 600 fellowships to women in order to cultivate a new breed of women scientists.
Its solidarity campaigns have also changed the lives of those who have facial disabilities and insecurities because of cancer, war, and malnutrition. Since 1989, it has launched the “Look Good, Feel Better” training for women cancer patients where they receive make-up workshops to restore self-esteem and confidence. It also partnered with Médecins du Monde for the “Opération Sourire” (Give me a Smile) campaign, which operates to repair facial damage and malformations among war victims.
Post Author: guest