New York-based Sony Corporation of America, a subsidiary of Sony in Tokyo, Japan, is one of the most comprehensive entertainment companies in the world today. As a world-class manufacturer of video, audio, communications and informational technology products, it has accumulated over $88.7 billion in annual sales, employing over 180,500 worldwide.

All across America, Sony’s principal businesses are making strides in their philanthropic initiatives, utilizing unique resources and channeling donations to benefit the arts, education, civic and community outreach, and the environment.

Education opportunities for underprivileged are a focus area for Sony USA. Indeed, the company is an avid supporter of the National Action Council for Minorities in Engineering, a scholarship foundation that seeks increased representation of minorities in careers in engineering, math and science. It also supports the United Negro College Fund, Thurgood Marshall Scholarship Fund, and many others. It also funds a “Star Class Scholarship” program that gives opportunities for high school students go to college.

It promotes enhancement of educational materials to pursue student achievement. Sony gives out equipment assistance to high schools and universities to enhance instruction and improve student performance. Among its beneficiaries are Northview High School (Alabama), Orange Glen High School (California), The Community School (New Jersey), Queens College (New York), University of California, Berkeley, and University of California, San Diego.

Sony USA is dedicated in preserving art and cultural legacy. As such, it extends its support to several cultural initiatives and arts organizations committed to the same aim. Among its initiatives include grants to Culver City that showcases events that are open for public consumption such as free outdoor concerts, arts, and programs. It also supports the development of local theatre groups. In addition, it has given donations to several museums and cultural institutions and has continued to support film festivals and organizations worldwide.

It also holds sports activities and community outreach activities to promote community action promoting environmental concern and awareness. Sony Pictures Entertainment Inc. collaborates with the American Youth Soccer Organization to hold the Annual Sony Pictures Screenland Classic, a two-day soccer tournament that aims to promote sportsmanship among the youth. It also put up an Urban Green Fund in partnership with TreePeople, a California-based environmental group focusing on reforestation and conservation efforts.

Charitable giving is something Sony USA has institutionalized. Every year, its employees donate to a preferred charity online or make it through payroll deductions for its United Way campaign. It likewise supports several nonprofit organizations such as the Natural Resources Defense Council, Boys & Girls Clubs of America, the Congressional Black Caucus Foundation, the National Urban League, and the Rainforest Foundation.

Post Author: guest

This entry was posted on Thursday, July 30th, 2009 at 1:21 pm and is filed under Philanthropy News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.