P&G’s Gamble on Cheaper Tide »
Friday, July 31st, 2009Tide, “America’s Washday Favorite”, is taking on a newer, more affordable face. Observers are now on a look-see as to whether the gamble will pay off.
Cincinnati-based Procter & Gamble, Co (P & G), maker of the popular laundry detergent Tide is testing a cheaper version of the product as it attempts to boost new sales [...]

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