An article from Businessweek titled “A New Look for McDonald’s” details how McDonald’s unveiled its new designs for its food packaging with a goal to strengthen the brand as well as to stay ahead of concerns over obesity and the healthfulness and safety of food supplies worldwide.

In November, McDonald’s started implementing its new packaging across its 13,900 restaurants in the United States, standing behind a new concept of showing consumers the “unique personalities” of their menu items via their new, innovative packaging. Additionally, McDonald’s continues to keep it simple, further claiming that the redesign will still enable 82% of its consumer packaging to continue to be made from renewable paper or wood sources. The giant food chain is also busy modifying its outlets throughout the country such as using real bricks for their exteriors and furnishing their interiors with flat-panel boob tubes and plush seats.

Moreover, McDonald’s rolled out its plans of introducing its latest design in the next two years in each one of the 118 countries where it operates.

Headquartered in Oak Brook, Illinois, McDonald’s Corporation is the world’s largest fast food chain with over 31,000 restaurants around the world serving burgers, French fries, chicken, soft drinks, salads, desserts, milkshakes, and breakfasts. Brothers Dick and Mac McDonald founded the McDonald’s restaurant concept in 1940 while Ray Kroc founded the corporation, later acquiring the brothers’ equity in the company and then went on to expand the company worldwide.

Post Author: guest

This entry was posted on Thursday, May 28th, 2009 at 4:31 pm and is filed under Corporate News. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.